ana tomy
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Omocha
Omocha—where folk art meets fantasy in a playful, whimsical parade. Inspired by traditional Japanese folk toys, these charming characters carry wishes for good fortune and joy. Brimming with nostalgia and a dash of joyful absurdity, it's a fresh take on tradition—because who says lucky charms can't have a little fun?
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Say hello to Brindha Kumar, a Malaysian freelance illustrator now based in London. Her ongoing personal series, Omocha—Japanese for "toy"—draws inspiration from traditional Japanese folk toys, symbols of good fortune and childhood joy. Blending folk art with fantasy, Brindha reimagines these handmade treasures as playful, whimsical characters in a fantastical parade of creativity. Through her work, she hopes to share the happiness these toys inspire, offering a fresh and contemporary take on their timeless charm.
Instagram @brindhakumar
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We spoke with Brindha Kumar, the artist behind Omocha, about her love for Japanese folk toys, playful storytelling, and giving tradition a modern twist.
Brindha Kumar shares how her Malaysian roots and modern digital abstraction shape her art. She reveals how blending ornate tradition with minimalism creates a bold contrast that bridges heritage and contemporary design.
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