Can you tell us more about you and what you do?

I'm originally from Malaysia but now living in London, working full-time as a freelance illustrator.

Every artwork tells a story. What inspired your cover design, what narrative or message are you conveying through your cover design, and can you share the creative process that led to its final form?

This is my ongoing personal series called ‘Omocha,’ which means toy in Japanese. It’s inspired by traditional Japanese folk toys, typically crafted to symbolise wishes for good fortune and the healthy upbringing of children who own them. The artwork features an array of playful and whimsical characters, each reflecting the simplicity and charm of these handmade toys.

Through these illustrations, I wanted to share the happiness these toys inspire, offering a fresh and contemporary interpretation by blending elements of folk art and fantasy. The overall composition evokes a sense of joyful absurdity and creativity, as if these characters are part of a fantastical parade or a celebration of imagination.

How does creativity connect to self-expression for you?

For me, creativity and self-expression are closely connected. I see creativity as a way to communicate my thoughts, feelings, and sense of self. It acts as a bridge for connection and understanding.

How do you define your individuality as an artist, and in what ways does this uniqueness manifest in your creations?

I would describe my illustration style as a blend of my influences from Malaysian culture with modern digital abstraction. By juxtaposing these elements, I aim to create a striking contrast with my work, blending the ornate and organic with the minimal and mechanical. This approach highlights the intersection of heritage and modernity. My illustrations reflect a deep appreciation for historical art forms while also exploring new directions in contemporary design.

In your perspective, what role does creativity play in empowering individuals and communities, and how have you witnessed this power in action?

I believe creativity has a significant impact. It allows for a wide range of expression, from preserving cultural heritage and highlighting social issues to amplifying the voices of marginalised groups. Creativity can be found in all these aspects and more.

Have you faced any challenges in maintaining your individuality in your work, especially in the face of trends or external expectations? How did you overcome them?

With social media being so prevalent these days, it's easy to become my own harshest critic. Seeing so much great work online makes it hard not to compare myself and doubt my own individuality. However, it's crucial to remind myself that these thoughts are just in my head, and I should continue creating, illustrating, and doing what brings me joy.

What advice would you give to emerging artists who are trying to find and express their individuality through their work?

I would suggest continuing to work on personal projects. It's the most effective way to stay creatively inspired and keep a healthy, productive mindset. Plus, it's a great method to refine your skills and gradually discover your unique style. Personal projects can also open doors to amazing commercial opportunities. If I hadn't begun creating for myself, I wouldn't have had the chance to work on many of the projects I've been lucky enough to be involved in.

What’s the one thing you want to accomplish this year?

I would love the opportunity to work on a large-scale commercial project. We're already more than halfway through the year, so I'm keeping my fingers crossed that it happens soon!

Where can we see more of your work?

Instagram: @brindhakumar
Website: www.brindhakumar.com