This is the first question we asked ourselves in 2016 when ana tomy was born. After years of observing the stationery market, we thought it’d be cool to make something that was more suitable to our unique tastes. The challenge: there were three of us, and we couldn’t seem to quite agree on what would be the optimal design for a notebook. So, rather than create a singular product, we decided to create a system to make your own notebook instead. That’s how the Classic series was first given life. It’s also when we thought that mass customisation could be a serious game changer in how products should be made.
Since ana tomy was the brainchild of the same folks who founded The Alphabet Press, we thought it was a natural course to pursue our idea of mass customisation through the medium of notebooks. After all, we’re very familiar with what makes for good paper and we had the know-how of premium printing techniques. Now the challenge was getting a bunch of good paper together, protecting it with a cover, and coming up with a system to allow our future collaborators to choose what they want for their notebook. We also thought that it might be a more commercially viable product compared to our artisanal letterpress printing services.
So, apa lagi? We decided to put our best feet forward (again, there were three of us), and pitched our idea in a start-up competition organised by Alliance Bank. Out of 1000+ applications, we managed to count ourselves among the Top 20 in the final round of the competition. We didn’t win the competition, but we managed to score the Viewer’s Choice Award from HyppTV. That was enough to encourage us to begin our journey.
As we mentioned earlier, we were curious about creating a system to make your own notebook as opposed to thinking of one for you, and every other potential end user. As you can probably imagine, thinking about what billions of people might need from a notebook is a daunting task. So, we thought since our potential end users are more than capable of choosing for themselves, we just needed to give them the pieces and playground to do so.
It would have been costly for us and the end users, had we approached a true customisation experience. Taking exact measurements for every component of a notebook would have been unsustainable for us, due to the time needed to discuss the design, and that is without factoring in the costs required to manufacture the notebook according to a user’s specifications! So, we thought of creating a set number of pieces which you could mix-and-match for your notebook. This made it easy for us to allow more freedom in terms of colour options by restricting the design choices. After all, allowing oneself to be constrained in one area, allows us to be liberated in others.
It just so happens that the experience of mass customisation is like creating something of your own through LEGO blocks or creating your own ideal nasi kandar through selecting your preferred choices of meats, curries, and other lauk-pauk. Nearly 6 years later, this concept has proved itself interesting to the world and we’re glad it remains that way.
When we set out to design the components of our mass customisation system for our notebooks, we thought it’d be pretty neat if we introduced a few design elements that made the end product fun to look at, use, and revisit. We were also careful not to take too many design elements from a singular source and run the risk of plagiarising another’s work. As designers ourselves, we know how bummed out we’d feel if somebody else took our work and called it their own. We’d like to revisit why we care so much about plagiarism in another article for another day. For now, here are some little details that we enjoy about our notebook!
The Classic series as it stands today, is currently in its third version. For now, we’ll be highlighting the features and little details of this iteration of the notebook, and we’ll be recalling relevant elements from previous iterations of the notebook.
Our notebooks are technically A5, with just a little bit of the page trimmed off. The usual A5 notebook measures 148 x 210mm, our notebooks measure 135 x 210mm. We enjoy a slightly slimmer margin for our pages as it allows for the ring binding to fit well in the notebook, maintaining a sleek silhouette. We also like the way our writing, sketches, plans, and other jottings look on the page with slimmer margins. The slimmer margins heighten the rectangular dimension of the page, offering visual pleasure when revisiting one’s work.
We’re firm believers in innovation, but also have a taste for the romance of vintage objects. When we were designing the spine of the notebook, we wanted to include that romance of vintage objects. Inspired by old hardcover books, we opted for a rounded spine as opposed to the industry standard of a hard/square corner book. This decision synergized beautifully with the implementation of our twin-loop wire system. The o-wires used to bind the notebooks fit perfectly against the rounded spine, allowing the pages to be flipped easily, and offering a true lay-flat experience when we opened the notebook. This decision also helped to reduce unused space in the notebook’s anatomy, as well as offering a cleaner and natural aesthetic. As a result, book cloth was the material best suited for our cover as it allowed the flexibility required for our rounded spines and offered strength to provide the end product with the best chance of withstanding a lifetime worth of use. It also helps that its character changes depending on how you care for your notebook, giving it a subtle beauty, which enhances the personalisation of your notebook.
We were deliberate in placing our logo at the back of your notebook. When you greet your notebook, it should always be a reminder of what you made. Look upon the name you chose for the notebook (or the lack of it), the colour of your cover, elastic band, and ribbon marker, as well as the other little things that you’ve added to the cover of your notebook. Perhaps, you added some writing on the inside of your notebook or some stickers. Perhaps a little card is tucked in the accordion pocket to remind you of a special moment. Whatever you choose to make it yours, our logo remains in the back as a little reminder that we were happy to construct the canvas for your creativity.
As we continue growing as a group of creatives, so will the design of our products. We’re hoping to provide more customisation options (more on our refills this time around), and we hope you’ll be as excited as us to welcome them into your own notebooks. Last, but not least, we’d like to part with you a personal motto for engaging with our products (and with life!): “Jom cuba, let’s try.”