“Yuruliku” is a label of designer duo Koushi Ikegami and Kinue Oneda. “yuruliku” was named by combining the words “yururi”, which means “relaxing”, with “yukkuri”, which means “slowly” in Japanese. They explore new styles in stationery which they hope to put a small smile on your face. Yuruliku’s works are based on “little humor” found in everyday life. They cherish the importance in expressing “enjoyment”, “simplicity”, and “fresh discovery” in their works. “It’s not a necessity, but delightful nonetheless.” Yururiku’s design aims to convey its message in simple ways to many people.